Privacy Policy
Last updated: October 8, 2026.
This Privacy Policy explains how WhatHomeCosts ("we", "us") collects, uses and shares information when you visit whathomecosts.com (the "Site").
Information we collect
- Information you send us: if you email us, we receive your email address and the content of your message.
- Automatically collected information: like most websites, we and our partners collect technical data such as IP address, browser type, device, pages viewed, referring page and approximate location, through cookies and similar technologies.
- Calculators: numbers you enter into our cost calculators are processed in your browser and are not sent to us or stored.
Cookies and advertising
We use Google AdSense to show ads. Google and its partners use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the Internet.
You can opt out of personalized advertising by visiting Google Ads Settings, or opt out of some third-party vendors' use of cookies for personalized advertising at aboutads.info. Learn more in How Google uses information from sites that use its services.
Analytics
We use analytics tools (such as Google Analytics) to understand how visitors use the Site, for example which guides are read most. These tools use cookies and collect data in aggregated form.
How we use information
- To operate, maintain and improve the Site and its guides.
- To answer messages you send us.
- To show advertising that keeps the Site free.
- To protect the Site against fraud and abuse and to comply with the law.
We do not sell personal information for money. Sharing data with advertising partners through cookies may be considered a "sale" or "sharing" under some US state laws; see your rights below.
Your choices and rights
- Cookies: you can block or delete cookies in your browser settings and manage your preferences through our cookie banner.
- California and other US states (CCPA/CPRA and similar laws): you may have the right to know what personal information is collected, to request deletion or correction, and to opt out of the sale or sharing of personal information and of targeted advertising. To exercise these rights, contact us at the address below. We will not discriminate against you for exercising them.
- EEA, UK and Switzerland (GDPR): we rely on your consent for advertising and analytics cookies and on our legitimate interests to operate the Site. You may access, correct, delete, restrict or object to processing of your data, withdraw consent at any time, and lodge a complaint with your local data protection authority.
Data retention
We keep emails only as long as needed to respond and for our records. Analytics and advertising data are retained according to our partners' policies.
Children
The Site is intended for adults and is not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children.
Third-party links
Our guides link to outside sources. We are not responsible for the privacy practices of other websites.
Changes
We may update this policy. The date at the top shows the latest version.
Contact
Questions or requests: contact@whathomecosts.com or through our contact page.